Author page: The CEO Whisperer

TikTok remains one of the most powerful platforms for music discovery, fan engagement, and monetization. With TikTok Shop, SoundOn, and enhanced in-video product tagging, independent artists can now sell directly to fans while increasing visibility. Here are 10 proven strategies to maximize TikTok’s potential in 2025.

Artificial Intelligence is reshaping the music industry, empowering independent artists with tools that enhance creativity, streamline workflows, and open up new revenue streams. From AI-powered music production and mixing to songwriting assistance and promotional strategies, AI is no longer just a futuristic concept—it’s a practical tool for musicians today. Notably, The Beatles’ AI-assisted track “Now…

Let’s be real—before people can become your fans, they have to know you exist. Attention is the first, most important step in building a music career. Without it, everything else—streams, shows, merch sales—never happens. But here’s the thing: getting attention isn’t about luck, and it’s not just about the internet. The artists who truly break…

Instagram followers aren’t an indication of musical success View post to subscribe to site newsletter.

Specialized knowledge helps everything. From hanging posters to digital advertising. In Atlanta, hanging a poster in Buckhead at night can get you ticketed, arrested or beaten by the police. Hanging  the wrong poster in Zone 6 or Mechanicsville can get you assaulted or worse. Those same posters placed in the right places & at the…