EP.3 "Rolling The Right Way"

EP.3 “Rolling The Right Way”

In Episode 3 of Uncut Game, we break down the big moves and the major misses from A$AP Rocky’s Rolling Loud performance in Los Angeles. Kingpin kicks off the episode accusing Tony of being a certified Scrabble cheat, while at the same time admitting he’s the coldest to ever play the game. But we don’t just keep it playful—we dive into some real game at the 5-minute mark, dissecting A$AP Rocky’s media strategy and why he left serious money on the table.

We’re auditing Rocky’s entire digital presence—YouTube, social links, website, and socials—to see how well he’s connecting with his audience and monetizing his moments. We lay out the step-by-step process we use to measure media value and explain the importance of CPM and CPE for every artist looking to maximize their exposure and revenue.

At the 26-minute mark, we even conduct a live demo using a recent post from Rocky’s Rolling Loud set to break down the earned media value (EMV), owned media value (OMV), and paid media value (PMV). We also introduce this week’s Cheat Sheets, a Media Value Tracking Starter Pack to help you start gathering data and measuring your own media value like a pro.

If you’re serious about leveling up your brand and not leaving money on the table, this episode is for you. We’re giving out game for free—don’t miss it!

🔗 Download the Cheat Sheets: Media Value Tracking Starter Pack

Chapters

01:20 – Intro

05:00 – Deep Dive

08:00 Youtube Review

09:40 DSP Link Review

12:47 Website Review

14:52 Facebook Review

15:50 Agency website Review

16:35 Connection and Name Spelling

19:35 X (Twitter) Review

20:19 Rolling Loud Performance Review